You can download the sample Management essay Critical & Study Case Analysis on Project Management with the following question for free at the end of this page. For further assistance with Management Assignment help, please check our offerings in Management assignment solutions. Our subject-matter experts provide online assignment help to Management students from across the world and deliver plagiarism free solution with a free Turnitin report with every solution.
(AssignmentEssayHelp does not recommend anyone to use this sample as their own work.)
Business Strategy Question
Identify and analyse an example of how a firm has responded to global pressures in competing internationally?
Business Strategy Solution
Global presence of Wal-Mart
Wal-Mart is based in Arkansas, the USA and was established in the year 1962 by Sam Walton. Currently, it is the largest retailer as well as a private employer across the globe. Wal-Mart has an active presence across virtual platforms; online stores, mobile terminals, as well as physical retail stores. The core-competency of the retail giant is to offer cost-effectiveness to its customers, thereby offering them means to live a better life. It has a massive presence across the globe with its online retail operations in 28 nations, physical stores in 11 countries and its Annual sales of Wal-Mart amount to $85 (ROBERTS, Bryan and Berg, Natalie, 2012). The news article in focus is associated with the internationalization strategy adopted by Wal-Mart for its widespread international operations, the cultural sensitivity it pays heed to, the challenges it faces and how despite the challenges, it comes out as a winner. The very first international venture of Wal-Mart was executed in the year 1991 to the neighboring country Mexico. In a span of 7 years, almost 18 percent of Wal-Mart stores were based internationally and 4% of the profits were coming from international operations (WAL-MART , 2016).
Imperativeness of Internationalisation of Wal-Mart
It became necessary for Wal-Mart to take its operations across international borders as the U.S market was already saturated, the scope of growth with merely 4% of the global population of the U.S.A., limited the growth of Wal-Mart, despite its potential to grow massively to other parts of the world. The concept of discounted retailing is much more attractive in the developing nations around the world; with lower disposable income and the fellow competitors of Wal-Mart were already exploring these markets. In recent times, Amazon is giving tough competition to Wal-Mart in the U.S.A. considering which the retail giant has amplified its international operations virtually and physically and virtually. The presence of Wal-Mart in China is massive due to a huge customer base and awareness among customers towards discounts and high-quality products. Wal-Mart entered China in the year 1996by the launch of a supercentre and Sam’s club in Shenzen. It operates in China through both- Joint Ventures and Majority owned subsidiaries. Recently, Wal-Mart has entered into a new joint venture with JD.Com, the largest e-commerce organization of the country to expand its online services in the country (WAL-MART, 2015)……………