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Marketing Assignment Question
You must choose a B2B product or service that would be available in the Australian marketplace such as a computer or telephony system, a large piece of machinery or professional service such as major consultancy. Please Note: You may choose a product or service that is also available for the B2C market.
You are the Sales Director. Your task is to build a sales team structure that reflects appropriate staff numbers, their geographic location, their roles and remuneration packages, giving consideration to the distribution model that could exist and the costs and revenues that are assumed within this assignment. A National Sales Director (YOU) will need to be your starting point for a sectional Organisation Chart, and your own salary, benefits and bonuses will be part of your required budgeted costs.
Within your task is the need to investigate current sales salaries in the appropriate industry and you are advised to consider various incentive programs and include any that you consider appropriate. You may also wish to consider internal and external sales roles, and web based structures. The product or service chosen will likely define this choice.
Marketing Assignment Solution
This study discusses a B2C service taking the case study of Virgin Mobile Australia. It first provides an overview of the Australian market as well as of the company. The sales team structure, which is one of the most important parts of an organization, has been described in detail. It then follows on to describe the salary and remuneration structure along with the incentives scheme. The overall remuneration breakdown has been described respectively for both the management as well as the sales force. After this, the current program for training and the roles and web structure has been described eventually followed by a conclusion which summarises all the above information clearly and concisely.
Introduction to the Australian consumer market and a company overview
It is imperative to have an innovative sales team that will help in generating the desired revenue from the market and eventually maintain sustainability within the target market by proving reliable services to the customers (Abeysinghe, 2009). This particular report primarily focuses on the development of a sales team that would provide better revenue generation and customer relationship management within the target market. To carry out the sales team development, Virgin mobile Australia has been taken into consideration. The total allocated budget for the development was $7.5 Million and according to the given budget, the reliable expenses and cost division have been carried out (Virginmobile.com.au, 2016)……………