The Good, Bad & the Ugly facts about Fast Fashion

A good SWOT, (Aka, strengths, weakness, opportunities, and threats) analysis is an essential part of any marketing project. Using this platform, students can identify the key focus areas for their research.  However, SWOT analysis is not a fool-proof methodology. Students are prone to make few fundamental errors which can hamper their research. I have listed[…]

6 Prominient ways Millennials are changing the leadership defination

Leadership theories are an integral part of academic and corporate research. Business schools around the world use these studies to shape better manager and leaders for the industry. The recent technological developments further contribute to the trend. HR or human resource is indispensable to any organization. And leadership theories help aspiring entrepreneurs understand the nitty-gritty[…]

3+2 Reasons Why Most Start-ups Are Born To Fail

Cracking marketing case studies is not everyone’s cup of tea. It requires a mix of theoretical knowledge and practical expertise to understand the scenarios. These case studies contextualize standard market practices. Reading and solving these studies gives you a deeper understanding of how an actual industry functions, Remember, the more you practice, the better you[…]