Business management courses include an extensive range of topics for students to cover. You learn about the basic tenants of establishing and sustaining your brand from scratch. A business plan is the first step in the process, wherein you pitch your brand to potential investors. Now, every business plan follows a certain structure and has[…]

As management students, you have to design a business plan cover page to propose entrepreneurial ideas. The cover page presents the concept of your business plan in a holistic way. It creates an impression on the reader, giving them valuable insights about the content of your report. The cover page of any business plan can[…]

Year-end financial statements can make or break an organization’s reputation. Think of it as a report card for the business. A brief look at this report reveals the profit margin, sales, and losses of the company. Financial accounting has an extensive curriculum that involves annual reports, estimates, case studies and more. Each year-end report consists[…]

A good SWOT, (Aka, strengths, weakness, opportunities, and threats) analysis is an essential part of any marketing project. Using this platform, students can identify the key focus areas for their research.  However, SWOT analysis is not a fool-proof methodology. Students are prone to make few fundamental errors which can hamper their research. I have listed[…]

Market research has come a long way from the yesteryears. Back in the day, we had a very microscopic outlook of the industry. Companies preferred SWOT analysis and other research tools that did not present a holistic picture. Today, business holdings want more in-depth insights into the market, complete with the internal and external factors[…]

Leadership theories are an integral part of academic and corporate research. Business schools around the world use these studies to shape better manager and leaders for the industry. The recent technological developments further contribute to the trend. HR or human resource is indispensable to any organization. And leadership theories help aspiring entrepreneurs understand the nitty-gritty[…]

Cracking marketing case studies is not everyone’s cup of tea. It requires a mix of theoretical knowledge and practical expertise to understand the scenarios. These case studies contextualize standard market practices. Reading and solving these studies gives you a deeper understanding of how an actual industry functions, Remember, the more you practice, the better you[…]