Marketing Assignment Questions

Popular Questions for Marketing Assignments

To help students understand the wide variety of assistance with  Marketing questions we have successfully delivered in the past, we are showcasing a small sample of University Assessments related to Marketing assignments

Q.Case Study: (MKTG1065  )ALIBABA.COM

Your client company for this assignment is Alibaba.com. The customers are the current or potential customers of Alibaba. The case study and website address has been provided on Blackboard to help you investigate the business customers and distribution model. Use the theory and models from the textbook and classes to critically analyze the company, the customers, the distributors and suppliers make recommendations based on your findings.

Your challenge is to recommend the next step to grow Global market share. Alibaba has become a ‘powerhouse’ in the Chinese economy but as that economy slows Alibaba has to consider how it maintains and builds on it’s phenomenal growth. The question for you is what should Alibaba do to maintain the growth and market position, not just in China but Globally..

This is a business report, so it should be clear and precise. Use references where required and cite all material you use for your analysis and to justify your arguments. You are still required to use citations in the body of the report. Citations and references should be listed using the Harvard referencing method.

It is strongly recommended that you use tables and diagrams to help explain your material and present your analysis in the body of the report. The discussion (text) can then be used to present your findings and conclusions, developed from the analysis. Tables must be less than one page in size and must have clear headings and list the information sources.

The report must include a Title page,Contents page, and an introduction, address each of the key sections and finish with a clear conclusion. Guidelines for how to prepare a business report are available under the assignments link on my RMIT Blackboard. Further information on writing business reports can be found via the link on Blackboard to Writing Help

The case study word limit is 1300 words +/- 10%, not including the title, contents, reference pages or tables and diagrams. You can use appendices to present supporting material, but you are limited to a maximum of 4 pages.

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Q.Analyze and explain. You need to move from the presentation of evidence to explaining how the company/organization was able to achieve its success through its strategies. This part of the assignment requires you to consider any aspect of the marketing strategy process and/or any aspect of the organizations’ marketing-based strategies  that you think has enabled them to sustain their competitive advantage. You will need to show that you understand relevant theories and concepts from the course and that you can apply them to an analysis and assessment of different companies’ marketing actions and performance. Consider using relevant models and theoretical perspectives to make your analysis. For example, you might find that one successful organization has executed its marketing strategy by applying Ansoff’s Matrix in a disciplined manner, whereas another successful organisation has executed a successful marketing strategy by consistently exploiting some interesting form of customer segmentation. You may find an opportunity to critique various concepts and theoretical positions through seeing how they apply or don’t apply to your case organizations. Evidence that you understand and can use tools discussed in the early topics of the unit will add value

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Q.Analyse and locate evidence. Begin to analyse each case in terms of the two questions – particularly question one listed previous. It is vital that you respond to both questions, but the evidence successful marketing practice is more likely to be in the case material itself. It is in this part of the process that you might bring in supplemental material from company documents/websites, media analysis and so on. Be sure to reference all sources properly. You need to try and show clear and where possible objective evidence of sustained competitive advantage.

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Q.Take a product available in your country of interest(CHINA) and propose a strategy for generating demand in your home country(MALAYSIA) (vice versa). Consider all aspects of marketing (7Ps) in your strategic plan. A SWOT analysis would be useful here.

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Q.What is marketing and why is it important?

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Q.Consider how recent developments in marketing have impacted on your organization. For example, what role has the emergence of the Internet had on marketing in your organization?

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Q.How has the Internet created a new marketing model? What are the main implications for marketing organizations? Why is advertising considered to be a tax that marketers pay for being unremarkable?

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Q.Identify some of the factors which have led to the success of these examples. In particular consider the role of technology in these developments. What transferable lessons are there for marketers?

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Q.Select an organization with which you are familiar. Which marketing orientation best reflects that organizations approach to marketing? Justify your answer.

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Q.Why is it important to take a holistic approach to marketing?

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Q.Access the discussion board for this course via Blackboard – post a reflection or a response to another student’s reflection on the following discussion topic for Module 1: In your opinion what is
relationship marketing? What do you see to be the main benefits of relationship marketing for the marketing organization and the customer? Base your reflection on your own experiences.

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Q Why is it important to consider the needs of customers when developing an integrated marketing mix? Describe the marketing mix for one of your organizations products.

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Q .What is internal marketing and why is it important to marketing success?

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Q,Consider an organization with which you are familiar. To what extent is that organization socially responsible in its marketing efforts? Justify your opinion.

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Q.What is internal marketing and why is it important to marketing success?

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Q.Why is it important for marketers to monitor trends? What are some of the trends that are currently shaping the business landscape? Google the Internet to search for the latest marketing trends and consider implications for marketers.

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Q.Consider your own organization or one with which you are familiar. How are changes in the macro-environment creating either opportunities or threats for that organization?

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Q.Briefly explain the marketing information system (MIS)? What are the key components and sources of information?

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Q.How can the quality of marketing intelligence be improved?

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Q.Explain the role and value of research companies such as this to marketing organizations.

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Q.What is qualitative research? Is qualitative research more valuable than quantitative research? Access the discussion topic for this module on the course homepage and post your thoughts and read other students thoughts on this question.

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Q.Discuss and apply the five step consumer decision making process to the purchase of an iPad.
How could Apple influence the decision making process at each stage?

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Q.Why is the marketing effort not finished once the sale has been made?

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Q.Why is an understanding of the buying center and how it operates essential for effective B2B marketing?

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Q.Define the terms ‘marketing channel’ and ‘marketing channel system’.

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Q.What is meant by the term ‘hybrid channel’? Provide an example.

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Q.Differentiate between pull and push promotional strategies. When might a marketing organisation choose to favor one over the other?

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Q.What is meant by the terms ‘demand-chain planning’ and ‘value network’?

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Q.Identify and explain the main functions of the marketing channel

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Q.Discuss the concept of flow as it pertains to the marketing channel.

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Q.Discuss the value of understanding consumer response models. How can these assist the marketing organization to more effectively communicate with target markets?

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Q.Briefly explain various ways that the marketing department could be organized. What are the main advantages and disadvantages of each configuration? How is the marketing within your organization or one with which you are familiar organized? Is the organizational structure effective? Why or why not?

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Q.Visit Canon for an example of the way they structure their marketing organization based on customer needs and market segments. Who are Canon’s main market segments?

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Q.Why is it important for the marketing department to develop good relationships with other functional areas in the organization?

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