Marketing Plan for Wisdom Equipment Services

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Marketing Assignment Question

 
Finalise (as far as possible) an actionable, realistic, marketing plan for the enterprise or organisation you selected in Assessment 1.
 
NOTE: The corrected draft of Assessment 2 must be submitted as the first half of Assessment 3 (it DOES NOT count as part of the word limit for assessment item 3).
 
The marketing plan is to be presented as a complete document including: The situational analysis, Marketing objectives, strategies and implementation plans. 
 
The final submission will comprise one Executive Summary, one introduction and one conclusion that cover the entire marketing plan (including material from all components).
 

Marketing Assignment Solution

 
Wisdom Equipment Services was established in the year 2003 and since been offering catering equipment services in Australia, being headquartered in Sydney, and fulfilling the needs of installation, repairs, maintenance and servicing of pizza ovens and catering equipment of top companies such as KFC, Dominos, Pizza Hut, and others. The current report presents a situational analysis of the company highlighting on the key internal and external environmental factors of the business, reflecting on the company’s key strengths, weaknesses, opportunities, and threats, and hence develops a marketing plan that can help the company to achieve increased sales, target new customers, and develop its brand identity more effectively.
 
It could be obtained that the company is currently at a matured stage with its key service offerings, and is also targeting further development of its products and services through its reconditioned ovens, and more improved services, improving in its emergency repair services too. The improvement and development of the company’s offers are in line with the company’s needs and purposes to overcome its current weaknesses which include the lack of quality in some categories or instances of services. The company, therefore, plans to make use of the technological advances available in the country and offer its customers the best quality of services.
 
The marketing plan will offer the company the right edge to develop as the leading pizza oven servicing company in the region as well as in newer markets, targeting pizza companies and their equipment repairs and maintenances. The strategies have been developed based on the 4 Ps of marketing – product, place, price, and promotion, and hence effectively targets the overall success of the company. The report presents the analysis and the following development of objectives and strategies which Wisdom Equipment Services can consider to gain a higher competitive advantage in the industry in the coming times……………………

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